The Selendra Story
We launched in 2022 as a general-purpose blockchain. After multiple pivots, we found our focus: solving real problems for real businesses in Cambodia first.
Build it and they will come?
Like many blockchain projects, we learned the hard way that technology alone doesn't create adoption. We needed a real use case with real users.
Loyalty Points Are Broken
Points Expire Unused
Customers forget about them. Points sit in apps and stamp cards, eventually expiring worthless.
No Liquidity for Businesses
Points are liability on books. Businesses can't convert loyalty program investment into cash.
Bitriel + Selendra
Bitriel buys points from businesses. Customers redeem for USD or KHR. Everyone wins.
Prove It Works. Then Open Up.
Our flagship apps prove the technology. The network is open to any developer who wants to build.
Current Status
4 validators operated by SmallWorld. Expanding to 20 by end of 2026, 50+ by end of 2027.
Core Validators
Founding team & core partners ensuring initial stability.
Regional Expansion
Trusted institutions across Cambodia and SEA.
Global Network
Fully decentralized, community-run infrastructure.
Built by SmallWorld
Selendra is a product of smallworld.xyz, a Cambodian technology company focused on practical blockchain applications — Cambodia first, then beyond.
“We're not a foundation with a token treasury. We're a team building products that need to work.”
Ready to Build?
Selendra is open to any developer. Use familiar tools like Hardhat, Foundry, or MetaMask.